Author Archives: Loes Veltman

Follow our journey

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Around the end of this year, Emerald will move to a new energy-neutral head office at Parkforum in Eindhoven. With 8,500 m² of warehouse space, 2,000 m² of inspiring showroom and 1,000 m² of office space, we are ready for the future. We look forward to welcoming you in this beautiful building where inspiration and experience are paramount.

Emerald Eternal Green started in 1994 as a one-man business in artificial flowers and plants, which owner Hans van de Kerkhof ran from his garage. Those days are now over. Today more than 30 passionate and dedicated collegeaus make up the Emerald team in Eindhoven. Joël and Chloë van de Kerkhof now also work within Emerald, making it an international family business. To continue this growth, a new location is necessary.

In November, the first ‘symbolic’ shovel went into the ground for the new building, at a strategic location on the Parkforum in Eindhoven. The new location is also close to the Airport, meaning that we will be easy to acces for international and non-international customers. The new building will be completed at the end of 2022.

Keep an eye on our website and socials for more updates!

Join us on our journey #SS23

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There’s no better way to make an impression than with one of our statement pieces. Combine them into a bouquet or present them as a single statement piece in a vase – either way, succes is guaranteed! Every colour reflects the trends for the upcoming Spring-Summer 2023 season.

Love to see more? Book your showroom visit here.


Let’s get social!
Go to our Instagram-page for more inspiration or go to our YouTube kanaal for more trend-video’s.

Visit us at Spoga+Gafa

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From 19.06 to 21.06.2022 we present our latest items in an inspiring atmosphere in hall 10.1 – stand D008 – E009.

Contact one of our flower and plant specialists for your access voucher. We are happy to welcome you in our stand during Spoga+Gafa while enjoying a small aperitif.

T +31 (0)40 259 0 359 | E emerald@eeg.nl

Extra inspiration. Lifestyle shoot.

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The perfect setting. New lifestyle photos in a stylish interior where our items truly come to life.

Here you can see a small selection of this inspiring shoot. Do you want to see more or are you already a customer at Emerald, just let us know. One of our flower & plant specialists will send you a Emerald content package so that you can also reinforce your (online) Emerald presence.

T +31 (0)40 259 0 359 | E emerald@eeg.nl

Spring/Summer collection for 2023

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Now in our showroom. Explore, dream and discover. Surround yourself with a magnificent array of artificial flowers and plants. This new collection fully responds to the upcoming trends for 2023.

When you visit our showroom we’ll give you a tour and a total experience with our team showing you all the highlights. You can then compile your own collection by yourself, or together with one of our flower specialists. There is also the possibility to enjoy a delicious lunch. Whatever you feel like at that moment.

Click on the button below and plan your showroom visit. We are happy to welcome you!


See you soon!
T +31 (0)40 259 0 359 | E emerald@eeg.nl

Re-cap Flower Style Guide No. 11 – hosted by Anna @ Nieuwkoop Europe

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Are you ready for this exclusive flower and plant style guide?


Ready to be inspired? Specially for you we have created a short re-cap of our flower and plant style guide. This was a special edition where Anna from Nieuwkoop Europe created in a few easy steps a stunning setting with different artificial flowers and -plants.


Let’s get social!
Like us on Instagram and be inspired or go to our YouTube channel for more trend-videos.

Green plants edition, vintage green

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Green plants that are a perfect fit with that typical mystic “vintage-look”. Bamboos in rotan baskets, robust looking cactusses, the well-known Sanseveria or the Monstera with those typical dark green leaves. You can’t go wrong with these plants.

Take a look in our webshop or contact us to discover our complete collection of green plants. We are happy to help!

T +31 (0)40 259 0 359 | E emerald@eeg.nl

Let’s get social!
Like us on Instagram and be inspired or go to our YouTube channel for more trend-videos.

Special live flower & plant Style Guide @ Nieuwkoop Europe

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We’re going live on monday the 14th of March at 3pm. In a few easy steps we will show you how to create an amazing setting with our products at Nieuwkoop Europe.

Are you ready for some extra inspiration? Tune in via Instagram live.

Live Flower Style Guide
When | Monday 14th of March
Time | 3 pm
Live via Instagram

Let’s get social!
Like us on Instagram and be inspired or go to our YouTube channel for more trend-video’s.

Looks we love, bouquet edition!

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Unique & stylish. Go for a lush look with some fuller colors or choose a serene base, there are plenty of options. This collection consists various styles and colours, including some trendy picking bouquets, all delivered in a special stylish box.

Our bouquets are designed and assembled by top florists in the Netherlands.

Curious which bouquets are in this unique collection? Take a look at our webshop or let us know, we are happy to help.

T +31 (0)40 259 0 359 | E emerald@eeg.nl

Let’s get social!
Like us on Instagram and be inspired or go to our YouTube channel for more trend-videos.

Inspiration for 2022

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Captured into one magazine. Now available in our webshop or in a exclusive glossy magazine.

Join us on our journey, into the wonderful world of artificial flowers and plants. Fully packed with inspiring photography to boost your creativity. Take a look inside an exclusive interior, discover different superstars and go with us on a treasure hunt. You can find it all in our new inspiration magazine for 2022.

Contact us for your copy. T +31 (0)40 259 0 359 | E emerald@eeg.nl.

The story behind
Click on the video below and take a look behind the scenes during our photoshoot for 2022.

Catalogue for 2022

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In our new product catalogue for 2022 you will find our complete year-round collection and inspiring images. Now available online in our webshop or in a exclusive printed glossy.

Our love of nature is reflected in every single product that we offer. It’s our passion to bring some added colour with our contemporary collection of artificial flowers and -plants, which are almost indistinguishable from the real thing. When creating our collections we’re inspired by mother nature, by the seasons, and by the latest interior trends. Together with our styling team, we look at all the different options. By working with different colours, shapes and materials, we can really bring the items to life.

Contact us for your copy. T +31 (0)40 259 0 359 | E emerald@eeg.nl.

The story behind
Click on the video below and take a look behind the scenes during our shoot for 2022.

Serene & Natural

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An elegant blend of soft colour tones.

When entering our showroom, you can’t fail to notice the soft and natural colour tones combined with a golden touch. Here we take the same items that can be found upstairs in our showroom, but in natural, serene colour tones with a touch of gold. We absolutely love this trend. How about you?

Click on the play button for a short and inspiring video about this theme!


Let’s get social!
Go to our Instagram-page for more inspiring images and the latest trends in artificial flowers and plants. Or go to us YouTube channel for more trend-video’s.

Bold & Gold

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Strong coloured items combined with a golden touch. Dare to be bold!

Every year, we set ourselves the challenge to create a collection with the most beautiful silk flowers all fully in line with the latest trends. Allow yourself to be mesmerised by our new colour combinations and join us on our journey!

Click on the play button for a short and inspiring video about this theme!


Let’s get social!
Go to our Instagram-page for more inspiring images and the latest trends in artificial flowers and plants. Or go you our YouTube channel for more trend-video’s.

Product highlight – NO.8 special edition

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Yes, it’s December. Time to sparkle! We are introducing a very special product highlight to get your festive spirit going. This month is all about glitter, warmth, golden details and the latest items from our new Autumn/Winter 2022-23 collection.

Take a look around you… Do you notice it? There is some kind of sparkle everywhere you go this month. We absolute love it. Love to see more? Visit our showroom, online or offline. Click here and book your showroomvisit.

Let us know, we’ll be happy to help you!
T +31 (0)40 259 0 359 | E emerald@eeg.nl

Let’s get social!
Like us on Instagram and get inspired or go to our YouTube channel for more trend-video’s.

Big news. We have started with the construction of a completely new energy-neutral building.

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Our current office just nearby Eindhoven Airport has become to small. That is why we have started constructing a new energy-neutral building of more than 11,000 m2, at Parkforum in Eindhoven. With which we will be able to continue our national and international growth.

Emerald Eternal Green started in 1994 as a one-man business in artificial flowers and plants, which owner Hans van de Kerkhof ran from his garage. Those days are now over. Today more than 30 passionate and dedicated collegeaus make up the Emerald team in Eindhoven. Joël and Chloë van de Kerkhof now also work within Emerald, making it an international family business. To continue this growth, a new location is necessary.

In November, the first ‘symbolic’ shovel went into the ground for the new building, at a strategic location on the Parkforum in Eindhoven. The new location is also close to the Airport, meaning that we will be easy to acces for international and non-international customers. The new building will be completely energy neutral, will have 8,500 m2 of warehouse space and 1,000 m2 of office space. With a 2,000m2 showroom, we will be able to showcase even more of our extensive collection to our customers. The new building will be completed at the end of 2022.

Keep an eye on our website and socials for more updates!

Product highlight – NO.9 green plants

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Out with the Christmas tree, in with some everlasting green. This month is all about our extensive product group green plants.

Trendy and timeless at the same time! Green plants are a perfect fit for every setting.

Click here for the online product brochure and keep an eye on our social media for more inspiration. If you are already an Emerald customer, you will receive an email in your inbox shortly. Not a customer yet? Clik here and sign up.

Curious which items are in this collection? Let us know, we’ll be happy to help you!

T +31 (0)40 259 0 359 | E emerald@eeg.nl

Let’s get social!
Like us on Instagram and get inspired or go to our YouTube channel for more trend-video’s.

Product highlight N0.7 – trees & big plants

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It’s the first Monday of the month of November. So a new month means a new spotlight. November is all about our extensive collection of trees & large plants.

Trees & large plants are completely on-trend. The advantage of our artificial trees and plants is that they do not require any care and remain beautiful all year round. A great investment for any interior!

Clik here for a online product brochure and keep an eye on our social media for more inspiration. If you are already an Emerald customer, you will soon receive an email in your inbox. Not yet a customer? Clik here and sign up.

Curious which items are in this collection? Let us know, we’ll be happy to help you!


T +31 (0)40 259 0 359 | E emerald@eeg.nl

Let’s get social!
Like us on Instagram and get inspired or go to our YouTube channel for more trend-video’s.

New AW22/23 collection

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The doors are open from our showroom for a private or online visit, to discover our new Autumn/Winter collection of artificial flowers and plants for 2022-23.

Join our journey and discover the new styles, colours, shapes and materials. All according to the latest trends. Curious? Select your products during a showroom visit, schedule an online sales and styling advice or use one of our online tools.


See you soon!
T +31 (0)40 259 0 359 | E emerald@eeg.nl

Re-cap Flower Style Guide No. 10 – hosted by Krisje @ Homestock

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Are you ready for this exclusive flower style guide?

Especially for you, we made a short and quick review of this special flower style guide. Krisje from Homesotck shows you in a few simple steps how to create an amazing flower piece with our items.

Click on the play button below and watch the re-cap!


Let’s get social!
Like us on Instagram and get inspired or visit our YouTube channel for more trend-videos.

Product highlight – NO.6 Hanging plants

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Today we introduce our new product highlight of this month. The month of Oktober is dominated by our extensive collection of hanging plants.

Hanging plants are a real trend in plant world. We offer a wide range of hanging plants that are almost indistinguishable from the real thing. Our hanging plants are elaborated down to the smallest detail and do not require any care. Ideal if you don’t have a green thumb. Create your own urban jungle by combining different pendants.

Click here for the online product brochure and keep an eye on our social media for more inspiration. If you are already an Emerald customer, you will soon receive an email in your inbox. Not yet a customer? Click here and sign up.

Curious which items are in this collection? Let us know, we’ll be happy to help you!
T +31 (0)40 259 0 359 | E emerald@eeg.nl

Let’s get social!
Like us on Instagram and get inspired or visit us YouTube channel for more trend videos.

Special Live Flower Style Guide @ Homestock

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We’re going live again on Monday September 27th at 3pm. In a few easy steps we will show you how you can create a stunning flower setting with our collection at Homestock.

Would you like to participate? Send an email to emerald@eeg.nl. As soon as we have received your information, you will receive a confirmation from one of our flower specialists including a YouTube link.

Live Green Style Guide
When | Monday 27th of September
Time | 3 pm
Via YouTube of Instagram

Let’s get social!
Go to our Instagram-page for more inspiring images and the latest trends in artificial flowers and plants. Or go to our YouTube channel for more trend videos.

Trend magazine Autumn/Winter 2021/22

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In need of a little inspiration? Our Autumn/Winter trend magazine is now ready for you. It’s packed full of ideas, so give your creativity a boost by leafing through our magazine. Click here for the online version.

Theme videos with yet more ideas and inspiration
Go to our YouTube-channel to see our Autumn/Winter 2021-22 videos. For a sneak peek, click on the video below!


Let’s get social!
Like us on Instagram and get inspired or visit us YouTube channel  for more trend videos.

Product highlight – NO.5 Bouquets

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Today we’re introducing our new product highlight. The month of September is all about our extensive collection of bouquets.

Our silk flower bouquets are designed and composed by top florists in the Netherlands. The collection consists of various bouquets, including various trendy picking bouquets.

Fancy a change? Then we have good news for you! One of the big advantages of silk bouquets is that you don’t have to replace them if you want something a little different. Simply swap some of the stems or divide them up among several different vases. That way you can have as many new looks with the same bouquet as your imagination allows. What’s more, our bouquets are delivered in a special stylish box.

Click here for the online product brochure and keep an eye on our social media for more inspiration. If you are already an Emerald customer, you will soon receive an email in your inbox. Not yet a customer? Click here and sign up.

Curious which items are in this collection? Let us know, we’ll be happy to help you!
T +31 (0)40 259 0 359 | E emerald@eeg.nl

Let’s get social!
Like us on Instagram and get inspired or visit us YouTube channel for more trend videos.

Product highlight – NO.6 Hanging plants

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Today we are introducing our new product highlight. The month of October is dominated by our extensive collection of hanging plants.

Hanging plants are most definitely in vogue at the moment in the plant world! That’s why we have developed a special range of hanging plants that look and feel just like the real thing. Our hanging plants have been designed and developed down to the very finest detail, and do not require any care. Best of all, you can create your own veritable Urban Jungle by combining different hanging plants. A world of green with no green fingers required.

Click here for the online product brochure and keep an eye on our social media for more inspiration. If you are already an Emerald customer, you will soon receive an email in your inbox. Not yet a customer? Click here and sign up.

Curious which items are included within this collection? Let us know, we’ll be happy to help you!
T +31 (0)40 259 0 359 | E emerald@eeg.nl

Let’s get social!
Like us on Instagram and get inspired or visit us YouTube channel for more trend videos.

Product highlight – NO.4 Grasses

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Today we are introducing our new product highlight of this month. The month of August is dominated by our extensive grasses collection.

Emerald puts the spotlight on the collection, grasses. Can’t go wrong with these beauties! Different styles & different vibes. They require no maintenance and are the perfect green addition to every environment. Combine the grasses with other plants in different heights for a trendy corner in your interior.

Click here for the online product brochure and keep an eye on our social media for more inspiration. If you are already an Emerald customer, you will soon receive an email in your inbox. Not yet a customer? Click here and sign up.

Curious which items are included? Let us know, we’ll be happy to help you!
T +31 (0)40 259 0 359 | E emerald@eeg.nl

Let’s get social!
Like us on Instagram and get inspired or visit us YouTube channel  for more trend videos.

Happiness. Happiness. Happiness.

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Do what makes you happy.

Happiness is one of the four trend themes within our new Spring/Summer collection for 2022.

Our Happiness trend theme captures that summer vibe courtesy of warm, glowing colours and a hint of fruit. This gives you endless opportunities to get creative and combine striking colours using our amazingly lifelike flowers. Dare to experiment a little with brightly coloured fruit branches to provide a wonderful fresh touch that effortlessly brightens up any interior. And remember: do what makes you happy.

Curious? Then make an appointment for a private tour of our showroom. You can also plan an online visit. See you soon!

T +31 (0)40 259 0 359 | E emerald@eeg.nl

Click on the play button below and see it for yourself!


Let’s get social!
Visit our Instagram-page for more inspiring images and the latest trends in artificial flowers and plants. Or go to our YouTube channel for even more trend videos.

Hideaway. Hideaway. Hideaway.

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Your own secret place.

Hideaway is one of the four trend themes within our new Spring/Summer collection for 2022.

Our Hideaway theme is all about creating something we all need. A space to think, feel and contemplate. A place where we can live in the moment, daydream to our heart’s content, and find inner peace. This calming theme includes soft, dried flowers in a beautiful array of light colours, lifelike olive branches, lush hanging plants and bouncy ferns. There’s no better way to turn your interior into your very own secret hideaway.  

Curious? Then make an appointment for a private tour of our showroom. You can also plan an online visit. See you soon!

T +31 (0)40 259 0 359 | E emerald@eeg.nl

Click on the play button below and see it for yourself!


Let’s get social!
Visit our Instagram-page for more inspiring images and the latest trends in artificial flowers and plants. Or go to our YouTube channel for even more trend videos.

Trend magazine SS22

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In need of a little inspiration? Our Spring/Summer trend magazine for 2022 is now available in our webshop.

These are the four trend themes included in our trend magazine; Hayloft, Horizon, Hideaway and Happiness. So give your creativity a boost by leafing through our magazine, it’s packed full of ideas, images and items from our new Spring/Summer collection 2022 to match every theme.

Contact us to get your copy!
T +31 (0)40 259 0 359 | E emerald@eeg.nl

Theme videos with yet more ideas and inspiration
Go to our YouTube-channel to see our Spring/Summer 2022 videos. For a sneak peek, click on the video below!


Let’s get social!
Ga naar onze Instagram-pagina voor meer inspirerende beelden en de laatste trends op het gebied van kunstbloemen en -planten. Of ga naar ons YouTube kanaal voor nog meer trend-video’s.

Horizon. Horizon. Horizon.

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Something beautiful is on the horizon.

Horizon is one of the four trend themes within our new Spring/Summer collection for 2022.

Our Horizon theme evokes feelings of calmness and serenity; of breathing in the fresh seaside air, with a gentle breeze in your hair and sand running through your toes. The flowers we have chosen are a mix of light pastel shades – soft and breezy in colour, accentuated with subtle earth tones. As a creative twist, you can add cacti and palm leaves to provide a surprising contrast with the otherwise softer tints and shades.

Curious? Then make an appointment for a private tour of our showroom. You can also plan an online visit. See you soon!

T +31 (0)40 259 0 359 | E emerald@eeg.nl

Click on the play button below and see it for yourself!


Let’s get social!
Visit our Instagram-page for more inspiring images and the latest trends in artificial flowers and plants. Or go to our YouTube channel for even more trend videos.

Hayloft. Hayloft. Hayloft.

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Back to the roots.

Hayloft is one of the four trend themes within our Spring/Summer showroom for 2022.

Our Hayloft theme creates a rustic and rural image that is warm and tranquil in equal measure. This collection features flowers in clear pastel shades. These are combined with dark wood, lush green leaves and branches, and tall plants in white or earth-coloured pots – all of which make for a beautiful contrast to the theme’s spring flowers. So get creative with our artificial flowers & plants, and unwind in your Emerald mini English countryside.

Curious? Then make an appointment for a private tour of our showroom. You can also plan an online visit. See you soon!

T +31 (0)40 259 0 359 | E emerald@eeg.nl

Click on the play button below and see it for yourself!


Let’s get social!
Visit our Instagram-page for more inspiring images and the latest trends in artificial flowers and plants. Or go to our YouTube channel for even more trend videos.

Re-cap Green Style Guide No. 9 – hosted by Inge Stultiëns

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Are you ready for this exclusive green style guide?

Especially for you, we made a short and quick review of our green style guide. Inge Stultiëns shows you in a few simple steps how to create an amazing green wall with our year-round and new Spring/Summer 2022 collection.

Click on the play button below and watch the re-cap!


Let’s get social!
Like us on Instagram and get inspired or visit our YouTube channel for more trend-videos.

Live Green Style Guide – Green Wall

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We’re going live again on July 19th at 3pm. In a few easy steps we will show you how you can create your own green wall with our year-round- and new Spring/Summer collection for 2022.

Would you like to participate? Send an email to emerald@eeg.nl. As soon as we have received your information, you will receive a confirmation from one of our flower specialists including a YouTube link.

Live Green Style Guide
When | Monday 19th of July
Time | 3 pm
Via YouTube of Instagram

Let’s get social!
Go to our Instagram-page for more inspiring images and the latest trends in artificial flowers and plants. Or go to our YouTube channel for more trend videos.

Product highlight – NO.3 UV-items

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Aloha! Today we are introducing our new product highlight of this month. The month of July is all about our UV items collection.

Sit back & relax, it’s summer-time! Emerald puts the spotlight on their UV items collection. Just let the sun shine and have a green start into your summer, with these specially designed items that are resistant to sunlight and water.

Clik here for the online product brochure and keep an eye on our social media for more inspiration. If you are already a customer of Emerald, you will soon receive an email in your inbox. Not a customer yet? Click here and fill out your details.

Curious about this total collection? Send us a mail or give us a call. Our team is happy to assist you!
T +31 (0)40 259 0 359 | E emerald@eeg.nl.

Let’s get social!
Like us on Instagram and get inspired or go to our YouTube channel for more trend videos.

Product highlight – NO. 1 Golden line

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It’s finally time! Today we introduce to you our first product highlight. The month of May is dedicated to our brand-new golden line.

First-up, brand new in our range, the golden line. A variety of green plants and hanging plants assembled in our new golden pot. It gives it that luxurious twist and fits perfectly into every interior!

Click here for the online product brochure and keep an eye on our Social Media for more inspiration. If you are already a customer of Emerald, you will soon receive an email in your inbox. Not a customer yet? Click here and fill out your details.

Curious about this total collection? Send us a mail or give us a call. Our team is happy to assist you!
T +31 (0)40 259 0 359 | E emerald@eeg.nl.

Product highlight – NO. 2 Flowers

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Today we introduce to you our second product highlight. This month, June is all about our flower collection.

This product highlight is intended to inspire and to show you where Emerald stands for. We want to make the world happier and more colourful with our true to nature artificial flowers and artificial plants. Mix & match, the possibilities are endless!

Click here for the online product brochure and keep an eye on our social media for more inspiration. If you are already a customer of Emerald, you will soon receive an email in your inbox. Not a customer yet? Click here and fill out your details.

Curious about this total collection? Send us a mail or give us a call. Our team is happy to assist you!
T +31 (0)40 259 0 359 | E emerald@eeg.nl.

Let’s get social!
Like us on Instagram and get inspired or go to our YouTube channel for more trend videos.

Re-cap Decoration Style Guide No. 8 – host by Femke van Mensfoort

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Are you ready for this exclusive decoration style guide?


Ready to be inspired? Especially for you, we made a short and quick review of our decoration style guide. This was a special edition where Femke van Mensfoort shows you in a few simple steps how to create an amazing Green Oasis.


Let’s get social!
Like us on Instagram and get inspired or visit our YouTube kanaal for more trend-videos.

Something new!

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We are so excited to already share this with you. We are introducing a whole new concept, created to inspire and to give you a look inside our collection.

In the upcoming months we are setting the spotlight on our product groups. How we do this? Through different product highlights, with every month a new inspiring theme. Different styles, different vibes! It’s going to be amazing. So stay tuned…

Can’t wait? Give us a call or send us a mail.
T +31 (0)40 259 0 359 | E emerald@eeg.nl

SPECIAL EDITION – Live Style Guide – host by Femke van Mensfoort

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Femke van Mensfoort known from Peter van Son, will go live on April 19th at 3 pm where she will show you how to make an amazing Green Oasis with our products.

Would you like to participate? Send an email to emerald@eeg.nl. As soon as we have received your information, you will receive a confirmation from one of our flower specialists including a YouTube link.

Live Decoration Style Guide
When | Monday 19th of April
Time | 3 pm
Via YouTube of Instagram

Let’s get social!
Go to our Instagram-page for more inspiring images and the latest trends in artificial flowers and plants. Or go to our YouTube channel for more trend videos

Emerald in the media

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He will turn 60 this year, his company Emerald Eternal Green has been around for over 25 years and two of his children have signed up as successors.

Hans van de Kerkhof is a more than satisfied entrepreneur who, despite the corona crisis, looks to the future with confidence. “This year the first pile will go into the ground for our new building.”

Click here and read the complete article via ondernemer.nl (dutch version only)


Let’s get social!
Like us on Instagram and be inspired or go to our YouTube channel for more trend-videos.

Inspiration Magazine 2021

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In need of a little inspiration?

If so, why not give your creativity a boost by leafing through our magazine, in which one source of inspiration features above all else: re-create nature. Available now both online and in glossy print, it’s packed full of ideas, images and items to match every theme.

Contact us to get your copy!
T +31 (0) 40 259 0 359 | E emerald@eeg.nl.

Theme videos with yet more ideas and inspiration
Don’t forget to check out our YouTube channel to see our photoshoot videos for 2021. For a sneak peek, click on the video below!

Our 2021 Product Catalogue

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Our new Product Catalogue is out now!

Check it out in our webshop or contact us to receive your own special printed version.

Inside you will find inspiring photos, QR codes to various theme videos, ‘ins & outs’ about Emerald, and our new online and offline tools – all in addition to our complete year-round collection for 2021.

Contact us to get your own copy!
+31 (0) 40 259 0 359 | emerald@eeg.nl.

Fancy a sneak peek?
Our creative colour combinations, our attention to the finest details and our special techniques to re-create a truly natural feel all help make our 2021 collection really special. Check out the video below to see for yourself!

Online autumn/winter 2021-22 showroom tour

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Our creative stylist, Chloë, takes you through our new autumn-winter showroom for 2021-22.

What’s more, we also offer an online 3D tour through which it’s easy to order your favourite Emerald items in our webshop. Contact us to book your private showroom appointment or online sales & styling advice. One of our flower specialists will be happy to help you.

+31 (0)40 259 0 359 |  emerald@eeg.nl.

And there is more. Four trends, four styles, four videos! You can find these inspiring themes below.

Indian-Boho

Magical-Light

Neon-White

Retro-Abstract

Decorate your own glass dome. Live Style Guide.

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We’re going live again on November the 16th at 3 p.m. Get into the Christmas mood. In a few simple steps, our flower stylist, Inge Stultiëns, shows you how to decorate a glass dome.

Would you like to participate? Send an email to emerald@eeg.nl. As soon as we have received your data, you will receive a confirmation including a YouTube link from one of our flower specialists.

Live Decoration Style Guide
When | Monday, November 16
Time | 3:00 PM
Via YouTube or Instagram

Let’s get social!
Visit our Instagram page for more inspiring images and the latest trends or visit our YouTube channel for more trend videos.

Proud of Emerald

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Hans is very proud of where Emerald stands now and what he has achieved together with the entire team. Even the next generation is on board now. “It’s great to see where our items can be bought, you come across Emerald everywhere.

I never thought I would start a company specializing in artificial flowers, but just look at where we stand now.

I still enjoy my work and my passion for artificial flowers and plants is very much alive. The creative aspect of purchasing and compiling the collections combined with the business aspects in Eindhoven: I think it’s a wonderful combination,”says Hans. “I never thought I would ever start a company in artificial flowers and see where we stand now.”

More to come
Supplying 40 countries is not a one man job, with our next short article we’d like to introduce our talented and hard-working team! So stay tuned…

How we keep up!

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In the recent years, Emerald’s growth has taken off and we are still growing. Even more, in these challenging times we are adapting to changing circumstances and creating new opportunities both online and offline. In the last few months, for example, we have introduced virtual tours of our showrooms, we offer more website experiences, and we have started several online design classes.

It’s no coincidence that “re-create nature
is our raison d’étre

Looking further back, over the past few years, we’ve built a well-known name and are seen as a real specialist. That’s because “quality” has always been our top priority. We also do as much as we can to stay as authentic as possible to fresh flowers and plants. It’s no coincidence that “re-create nature” is our raison d’étre . And of course we also pay close attention to the latest interior design trends when assembling our seasonal collections. 

“Nowadays, artificial flowers and plants are much more appreciated, you can see them everywhere,” says Hans van de Kerkhof, founder of Emerald. “We keep moving forward, looking for new possibilities, adding new items to our product range. But most of all working on our mission by adding a little splash of colour to every day.”

More to come
Be amazed at what you can accomplish! Coming-up shortly on our website.

From borrowed garage to international market-leader

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In the next few weeks we would like to tell you more about our brand. More importantly, we’d like to show you why we do what we do. First-up, how Emerald started.

“When I was twenty, I worked as a manager at a Spa, and one day I decided to decorate the building with flowers,” says Hans van de Kerkhof, founder of Emerald Eternal Green. “Obviously real flowers wouldn’t last long in that environment, so I used artificial flowers and plants. The reaction from customers was very pleasant indeed. Everyone appreciated the splashes of color and people often remarked that they made the building feel fresher, more welcoming. It was this experience that inspired me to make these emotions available to as many people as possible. Within two weeks I had quit my job and started my own business – operating from my father-in-law’s garage.” Thirthy-four years later, Emerald Eternal Green is a market-leading international company supplying artificial flowers and plants to customers in more than 40 countries. Today Emerald employs 30 people and has an extensive network of partners and agents. 

Thirthy-four years later, Emerald Eternal Green is a market-leading international company supplying artificial flowers and plants to customers in more than 40 countries.

Growing our customer base
“I always intended to develop Emerald into an international company, in which craftsmanship is a central focus,” says Hans. “So I went abroad to look for new customers. I attended numerous international trade fairs with notable success. We grew and grew, and with each growth spurt we moved into larger offices.” In 1999 the company moved into a newly built headquarters in Eindhoven, just near the airport. It is complete with a breath-taking, dual-level showroom displaying thousands of different flowers and plants. “Although we have grown, we are still a down-to-earth Brabant company, we just happen to deliver to 40 countries,” says Hans. “From Kuwait to Japan, our products can be found everywhere. We supply floristry wholesalers, interior landscapers, DIY stores, garden centers, retail chains and onliners and we are very proud of our large customer base that is growing every day. ”

And it all started in a garage with a dream to give people a splash of color, in their daily lives.

More to come
How we keep up…read it all in our next item. Soon to appear on our website.

Our very first showroom tour!

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We are beyond excited to share this with you. Get ready for our
very first showroom tour! Our creative stylist, Chloë, takes through our new Spring-Summer showroom 2021. So sit back and immerse yourself in the wonderful world of artificial flowers- and plants

There is more for you! Feed your imagination and creativity with our trend videos.

Four trends, four styles, four videos, will be released very soon on our website, so stay tuned!
Be an Artist, Be a Pastel Lover, Be a Colour Combo or Be a Natural Freak


Let’s get social!

Go to our Pinterest page for some inspiring mood boards with the latest trends for SS2021 and follow us on Instagram where we will keep you up-to-date with the latest trends.

Ready for it?

Book your private showroom appointment or online sales & styling advice now with us. One of our flower specialists is always happy to help you. See you soon!
T +31 (0)40 259 0 359 | E emerald@eeg.nl.

Re-cap Flower Style Guide by Emerald

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Get ready for a re-cap of our very first flower style guide!

Our flower-stylist, Inge Stultiens, shows you in a few easy steps how to create an amazing and colourful flower arrangement! Completely in line with the trend theme, Be a Pastel Lover.

Let’s get social! Like us on Instagram for more inspiration or go to our YouTube channel for more trend-videos..

How to make a green-wall? Live Style Guide.

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We’re going live again on October 12 at 3 p.m. Slightly different from the previous style guides, but we always get a lot of questions about this. So, how do you make such a beautiful green wall and what do you need for that!

Would you like to participate? Send an email to emerald@eeg.nl. As soon as we have received your data, you will receive a confirmation including a YouTube link from one of our flower specialists.

Live Green Wall Style Guide
When | Monday, October 12
Time | 3:00 PM
Via YouTube or Instagram

Let’s get social!
Visit our Instagram page for more inspiring images and the latest trends for SS2021 or visit our YouTube channel for more trend videos.www.

Be a Natural Freak, our final trend-video

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The trend for 2020, natural items and colours.

Experience it for yourself and click on the video below!

Contact us and book your private showroom appointment or online sales & styling advice now! One of our flower specialists is always happy to support you. T +31 (0)40 259 0 359 | E emerald@eeg.nl

Let’s get social!

Visit our Instagram page for more inspiring images and the latest trends for Spring-Summer 2021 or go to our YouTube channel for more trend videos.

Trend-video number 3 be a colour combo

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Tropical state of mind! Bold colours combined with big green plants to get those tropical vibes all over.

Click on the video below to get those tropical vibes all over!

Contact us and book your private showroom appointment or online sales & styling advice now! One of our flower specialists is always happy to support you. T +31 (0)40 259 0 359 | E emerald@eeg.nl

Let’s get social!

Visit our Instagram page for more inspiring images and the latest trends for Spring-Summer 2021 or go to our YouTube channel for more trend videos.

Live Flower Style Guide by Emerald

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Yay, Emerald goes live on Monday the 7th of September at 3pm. Be inspired during this free 15-minute flower style guide. Our flower stylist, Inge Stultiens, explains in a few simple steps how to make an beautiful bouquet.

Are you ready for some extra inspiration and would you like to participate? Send an email to emerald@eeg.nl. Once we have received your data, you will receive a confirmation including a YouTube link from one of our flower specialists.

Live Flower Style Guide
When | Monday 7th of September
Time | 3 pm
Via YouTube or Instagram

Let’s get social!
Like us on Instagram for more inspiration or go to our YouTube channel for more trend-videos.

Be a Pastel Lover trend-video number 2

Be a Pastel Lover
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Next in line and ready to shine, our second trend-video, Be a Pastel Lover!

Boost your creativity and click on the video bellow! 

Contact us and book your private showroom appointment or online sales & styling advice now! One of our flower specialists is always happy to support you. T +31 (0)40 259 0 359 | E emerald@eeg.nl

Let’s get social!

Visit our Instagram page for more inspiring images and the latest trends for Spring-Summer 2021 or go to our YouTube channel for more trend videos.

Voilà, trend-video number 1

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This year we have even more for you! Feed your imagination and creativity with our specially-made trend-videos. 4 trends, 4 styles, 4 videos, ready to shine.

Ready for our very first trend-video? First up, Be an Artist. A characteristic theme full with blue and natural colour tones.

Boost your creativity and click on the video bellow! 

Contact us and book your private showroom appointment or online sales & styling advice now! One of our flower specialists is always happy to support you. T +31 (0)40 259 0 359 | E emerald@eeg.nl

Let’s get social!

Visit our Instagram page for more inspiring images and the latest trends for Spring-Summer 2021 or go to our YouTube channel for more trend videos.

Stay Creative!

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This special time of social distancing is asking for some extra initiatives!

Over the last few days our team has been busy with creating more than 750 bags with a small do-it-yourself flower kit. Created with love for the elderly who are forced to stay at home and cannot meet with their loved ones. With this kit they can create their own flower arrangement in their own home. We hope to bring a little bit of colour and distraction with this small initiative.

See here the recap of this great and heartwarming initiative!

Live Flower Style Guide by Emerald

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Yay, Emerald goes live on Monday the 10th of August at 3pm. Be inspired during this free 15-minute flower style guide. Our flower stylist, Inge Stultiens, explains in a few simple steps how to make an amazing flower arrangement.

Are you ready for some extra inspiration and would you like to participate? Send an email to emerald@eeg.nl. Once we have received your data, you will receive a confirmation including a YouTube link from one of our flower specialists.

Live Flower Style Guide
When | Monday 10th of August
Time | 3 pm
Via YouTube or Instagram

Let’s get social! Like us on Instagram for more inspiration or go to our YouTube channel for more trend-videos.

Part 2 | The Green Set-Up

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Create your own green set-up in a few simple steps! How do you do this? Let us guide you through it. 

Stylist tip! Mix as much as you want, combine different types and shapes of green plants together in one setting. This works surprisingly well.

Grab a panel, paint or choose a wallpaper of your own choice. For an extra effect, lay a plate on the ground in exactly the same color and width as the panel. Create some extra depth by placing cabinets behind or in front of your panel. Then put all kinds of plants in different pots. For the finishing touch you can add some style elements and tadaaaa your set-up is ready! Discover it for yourself and watch the video below for a look behind the scenes.

Spring-Summer collection 2021

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From the 2nd of June we will launch our new Spring-Summer colllection for 2021, Be Different, in our showroom. A collection full of new items divided into 4 trend themes. Do you like pastel or do you prefer pop colors, it is all possible within this collection. Translate 1 of the 4 trend themes on your shop floor or mix and match the items completely in line with your style.

Are you unable to visit the showroom? No problem, after the 2nd of June you can see the showroom via a virtual tour or schedule a video-appointment with one of our flower specialists or stylists so that they can advise and guide you through the new collection. In addition, you will receive extra inspiration from us with the help of moodboards and a shopping list in line with the themes of the new collection.

Would you like to visit the showroom? Contact us now and book your showroom visit or contact us for additional information.

See you soon, in the showroom or via the digital way!
T +31 (0)40 259 0 359 | E emerald@eeg.nl

We’re still connected!

We're still connected!
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The situation regarding the coronavirus is highly exceptional and is affecting everybody’s life globally. We would like to express our love and sympathy for those who are directly affected. Most of all we deeply respect all the people who are taking care of each other in these challenging circumstances. Emerald is until this moment not directly affected, but we are focused on protecting our employees, their families and all our partners: both customers and suppliers.

For your and our safety, we follow the guidelines of the RIVM. Our showroom is currently open by appointment only. Currently we can still process and ship your order. We are available during normal opening hours, from Monday to Friday from 8:30 am to 5:00 pm, by mail or telephone.

Even in this time of uncertainty and social distancing we at Emerald remain committed to bringing a little extra colour to people’s lives with our range of life-like flowers and plants. As always, you can browse through our complete collection online or follow us on social media. And we will continue to give you the best possible service. If you have any questions, please contact us. We are happy to assist! E emerald@eeg.nl | T +31 (0)40 259 0 359 Stay Strong & Stay Healthy! Best Regards, TEAM EMERALD



Don’t follow the rules, just make your own rules.

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Anything is possible upcoming season. Times are changing, there is much more room for different influences and creating your own style. Don’t follow the rules, just make your own rules.

Because of the diversity of possibilities you can create your own style.

Pastel-colored leaves and flowers, back to the tropics, a zen atmosphere created by the old trusted bonsai, back to nature with different types of grass, fairy-tale clouds and colored picking gardens where you can put together your bouquet yourself. You can find all these styles in our latest collection for the spring-summer 2020.

Struggling to choose? Because of the diversity you have the possibility to create your own style. Maybe a bit tricky at the beginning, but look carefully at what suits your style. Go for bold and colored or go back to nature! Mix and match until you have the right atmosphere. Need extra help? Let us know, our flower specialists will be happy to advise you and help you put together a customized collection.

Part 1 | Inspiration for 2020

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Items so true to nature, that you have to feel it to believe it. That is the effect of the artificial flowers and -plants from Emerald.

The love for nature is in our genes!

Founder Hans van de Kerkhof is a florist by nature. In 1994 he shook up the world of artificial flowers and plants with Emerald. His mission? Making the world happier and more colorful with artificial flowers and plants that are indistinguishable from real.

More than 30 enthusiastic people now work at Emerald in Eindhoven. And our artificial flowers and plants find their way to companies throughout Europe every day. Five times a year we travel to the Far East to put together the new collections with the greatest of care. Every trip the bar is set a little higher. All our flowers and plants are crafted in detail, with attention to shape, colour-gradient, texture and trends. Curious what Emerald can do for you? Contact us directly via one of our flower-specialists via T +31 (0)40 259 0 359 or E emerald@eeg.nl.

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Visit us during Christmasworld!

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From 24 – 28th of January you can find us in Hall 8.0 – Stand E70. Here you will find our newest items and plenty of inspiration.

Where we stand? In Hall 8.0 – Stand E70.

Come and visit our stand, in addition to a dose of inspiration, our flower specialists will be happy to advise you about our customized collection.

The Holidays Are Coming

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The December month is here, the moment for some extra coziness in your interior. A bouquet with classic golden colour tones, Christmas wreaths, stylish green decorations for on table during a long diner with friends and family or just a classic Christmas rose in a contemporary pot. Everything is possible!

Add a bouquet with classic golden colour tones to your interior for some extra holiday spirit

With the holidays in sight, we would also like to inform you about our opening times during this period. We are closed on Wednesday 25th to Friday 27th of December and the 1st of January. Do you wish to receive your Emerald items before Christmas? Then send your orders before Monday December the 16th at 14:00.

Do you want more information? Then please contact us via T +31 (0)40 259 0 359 or mail emerald@eeg.nl. We are happy to help you further!

On behalf of the entire Emerald team, we would like to wish you a very happy and colorful holiday season!