Yes, we did it! With great pride, we share a significant milestone in Emerald’s sustainability journey: we have officially achieved B Corporation (B Corp) certification! This certification underlines our commitment to a business that carefully balances purpose and profit.
What is B Corp Certification?
This B Corp certification is an internationally recognized label for companies. It means that Emerald Eternal Green has met the strict social and environmental standards established by B Lab, the non-profit organization behind the global B Corp movement. This certification recognizes our dedication to goals that go beyond just profit and growth.
The B Corp Certification process addresses all aspects of business operations across five key impact areas:
- Governance
- Workers
- Community
- Environment
- Customers
The assessment is an extensive process; applicants must achieve a minimum score of 80 points out of a maximum of 200, and also provide robust evidence of socially and environmentally responsible practices. This includes aspects such as energy supply, waste and water usage, employee compensation, diversity, and corporate transparency.
We are proud to have scored 86.2 points in this thorough evaluation. Our official Emerald Eternal Green B Corp profile can now be viewed on the website of B Corp. To formalize this, we will legally embed our commitment to a purpose beyond profit.
Why we chose B Corp and doing responsible business
At Emerald, we are inspired by nature. Therefore, our mission is to make the world happier and more colourful. As a global supplier of artificial flowers and plants to a diverse clientele, including retailers, wholesalers, interior landscapers, garden centers, DIY stores, and florists, our path to B Corp has focused on understanding and reducing our footprint. With this step, we make our impact both visible and measurable within our core pillars:
- People – good employment practices, diversity, and fair policies
- Partners – working with reliable and transparent suppliers
- Product – focus on long-lasting and less waste
- Portfolio – delivering quality
This certification confirms our healthy business model, demonstrating that producing qualitative, aesthetic products can seamlessly align with taking social and environmental responsibility. The certification also motivates us to keep improving. For us, sustainable business is not a final goal, but a continuous process.
Part of the B Corp community
Emerald is now part of a distinguished global community of 9,800 certified B Corp companies. The B Corp community in the Benelux alone comprises over 500 companies, representing a wide range of industries and sizes, including well-known brands such as Bugaboo, Rituals, Hak, Ace & Tate, Auping, TooGoodtoGo, Tony Chocolonely, Triodos Bank, and Swapfiets.
This certification is not a one-time achievement, but an ongoing commitment. B Corps are required to recertify every three years to maintain their certification, ensuring a continuous dedication to these high standards. With our B Corp certification, you can be confident you’re choosing a reliable and responsible partner. We believe that artificial flowers and sustainable business can go hand in hand.
Want to know more about our sustainability journey?
Curious about our timeline and the steps we’re taking towards a more responsible future?
Read more about sustainability at Emerald and discover what we’re doing to reduce our footprint.
