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About us

“We make the world a happier and more colourful place with artificial flowers and plants that look just like the real thing.”

Emerald eternal green familiebrijf

We are Emerald

From the lush leaves of the Monstera to the enchanting bells of the Campanula: the sheer beauty of flowers and plants makes our hearts at Emerald beat faster.

This love for nature is in our genes. Founder Hans van de Kerkhof shook the world of artificial flowers and plants in 1994 when he founded Emerald Eternal Green. Initially run from his very own garage, the company began to grow, serving a growing number of customers across the world.

Today, we are a truly international family business, and with Hans’s son and daughter joining the company, the Emerald team is now made up of more than 30 passionate colleagues. Our mission? Making the world a happier and more colorful place with our flowers and plants each day.

“You have to experience it to believe it. That’s the Emerald effect.”

Inge Stultiëns, Visual Merchandiser

Our collections

Emerald has moved to a new headquarters at the Park Forum in Eindhoven. This office includes a spacious showroom divided over two entire floors. With a surface of 2.000 M2, our showroom is the perfect place to surround yourself with a beautiful selection of our artificial flowers and plants.

Our year-round collection
Our year-round collection is developed with attention to details, shapes, color gradients, textures and with and inspired by the latest trends. The products are as true-to-life as possible, so they can hardly be distinguished from the real thing. All flowers and plants from our year-round collection are available from stock.

Our seasonal collections
Twice a year, our styling team assembles a seasonal collection, a year ahead of the latest trends. In the autumn-winter and spring-summer collections we try to capture the beauty of the seasons.

grote hoge planten in interieur - onze collectie

“At Emerald, we don’t just assemble the most true-to-nature artificial flowers and plants. Whether it’s our expert advice or our specialist merchandising service, we’re proud to always do that little bit extra.”

Stefen Kluijtmans, General Manager

We provide expert advice

Do you need help with a store concept, shelf plan or tailor-made collection? Our specialists are here to help and share their experience and expertise. We can provide advice and help you develop a collection that fully matches your store’s unique needs, giving you more time to focus on what you do best.

We give added value

Did you know that Emerald has its very own value-added service department in the Netherlands? This is where we handcraft our potted items, where florists make our hand-tied bouquets, and where we offer a special pricing and labelling service. From green plants in terracotta pots to succulent plants in glass and hand-bound bouquets, all assembled, crafted and perfected by florists with a flourish. What’s more, for large orders, our products can also be specially priced and labelled.

We deliver from stock

Every day, our artificial flowers and plants are distributed from our 8.500 m2 warehouse to partners from all over the world. Our year-round collection can be delivered directly from stock.

We offer merchandising

Store presentation is a profession in its own. Our specialists use their know-how and experience to help you create the kind of stunning store designs that will captivate your customers and clients alike.


What makes us unique?

  • Our passionate people – Our team has a shared passion for flowers and plants, and we love to share this with our customers and clients. After all, helping to make the world a little happier and more colorful is not just rewarding. It’s seriously fun.
  • Our proud partnerships – Over the past 30 years, we have built an unparalleled network of suppliers, customers, agents and other partners. Together we make your green dreams come to life.
  • Our bespoke offering – Our love of nature is reflected in every single product we offer. All our artificial flowers and plants are crafted in minute detail, and our collections draw on the very latest trends.
  • Our desire to develop – Our sector is changing fast. We have a healthy obsession with investing in innovative new materials and products, studying the latest solutions, and tracking the latest trends in the fresh flower and plant market.
Emerald Eternal Green BV - 2023 | General conditions (pdf)


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