Home About Emerald Eternal Green
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“We make the world a happier and more colourful place with artificial flowers and plants that are true to nature” From the lush leaves of the Monstera to the enchanting bells of the Campanula: the sheer beauty of flowers and plants makes our hearts at Emerald beat faster.
This love for nature is in our genes. Founder Hans van de Kerkhof shook the world of artificial flowers and plants in 1994 when he founded Emerald Eternal Green. Started from his very own garage, the company began to grow internationally, serving a growing number of customers across the world.
Today, Emerald is a truly international family business, with Joël and Chloë van de Kerkhof also joining the company. Together with more than 45 driven colleagues, we work every day towards that one mission: making the world a happier and more colourful place.
Quantity that contributes
As a family business, we are passionate about creating a sustainable future and strive to reduce our footprint on the world. By delivering quality that lasts, we offer a stunning range of artificial flowers and plants that provide a solution for today’s waste challenges, while building a future-proof standard for our industry.
Our purpose is integrated into our daily operations, company goals and long-term strategy. We believe that together we care; by flourishing alongside our partners and continuously evolving our global value chain, we ensure that we don’t just deliver beauty today, but also protect the world of tomorrow. At Emerald, every choice we make is intended to bring a smile to the faces of both current and future generations.
Our mission?
Making the world a happier and more colourful place with our flowers and plants!
Emerald has moved to a new headquarters at the Park Forum in Eindhoven. This office includes a spacious showroom divided over two entire floors. With a surface of 2.000 M2, our showroom is the perfect place to surround yourself with a beautiful selection of our artificial flowers and plants.
Our year-round collection
Our year-round collection is developed with attention to details, shapes, color gradients, textures and with and inspired by the latest trends. The products are as true-to-life as possible, so they can hardly be distinguished from the real thing. All flowers and plants from our year-round collection are available from stock.
Our seasonal collections
Twice a year, our styling team assembles a seasonal collection, a year ahead of the latest trends. In the autumn-winter and spring-summer collections we try to capture the beauty of the seasons.
True beauty als means caring for the world around us. That’s why we take reponsibility for our impact on people and planet.
Since 2022, we have been measuring and offsetting our CO₂-emissions through Anthesis. We’re also working with partners who share our green values and we’re investing in climate projects such af forest conservation and afforestation.
In 2025, we proudly achieved our B Corp Certification: an international recognition for businesses that balance people, planet and profit.
Want to know more? Discover more about sustainability at Emerald.
Do you need help with a store concept, shelf plan or tailor-made collection? Our specialists are here to help and share their experience and expertise. We can provide advice and help you develop a collection that fully matches your store’s unique needs, giving you more time to focus on what you do best.
Did you know that Emerald has its very own value-added service department in the Netherlands? This is where we handcraft our potted items, where florists make our hand-tied bouquets, and where we offer a special pricing and labelling service. From green plants in terracotta pots to succulent plants in glass and hand-bound bouquets, all assembled, crafted and perfected by florists with a flourish. What’s more, for large orders, our products can also be specially priced and labelled.
Every day, our artificial flowers and plants are distributed from our 8.500 m2 warehouse to partners from all over the world. Our year-round collection can be delivered directly from stock.
Store presentation is a profession in its own. Our specialists use their know-how and experience to help you create the kind of stunning store designs that will captivate your customers and clients alike.
Inspired by nature, we aim to make the world more cheerful and colourful. It starts with how we treat people. That is why we strive to create an environment where everyone feels welcome, respected, and valued, both within and beyond Emerald.
As an international family business, we work together with colleagues, suppliers, customers, and partners from different countries, cultures, and backgrounds. We believe that different perspectives contribute to creativity, growth, and strong collaborations. Our core values are the foundation of this:
We recognise that some people or groups may find it harder to be heard or to influence decisions. That is why we continue to critically review our choices, processes, and partnerships and actively listen to feedback from employees and stakeholders.
Our management team is responsible for promoting and continuously developing this vision, ensuring that diversity and inclusion remain visible in our culture, collaborations, and day-to-day way of working.
